The department promotes the attractiveness of the state capital Mainz through publications (mainzMAGAZIN, brochures, flyers, posters, etc.), website, special projects and events (Mainz Johannisnacht, Mainz lebt auf seinen Plätzen). It oversees theme years, Gutenberg anniversaries, state festivals and acts as an interface to external partners. The topics "Great Wine Capitals" and "UNESCO World Heritage SchUM" also fall within the remit of the city's public relations work.