Application examples
Realization of the appearance for print products
The diverse range of topics is brought together into a recognizable design through the use of a uniform grid and coordinated color system, clearly identifying the state capital of Mainz as the source.
Consistent application and adherence to the corporate design ensure that the state capital of Rhineland-Palatinate maintains a distinctive and positive image, even in the long term.
The state capital's logo is confidently placed in the center of the publications. The position of the logo on the various formats is determined by the grid. The fonts Meta Medium Italic and Meta Normal Roman are used for the titles of the publications.
The illustrations, photos, and graphics selected by the authors and designers can also be transparent under the central area and the side bars.
The appearance of the state capital Mainz is transferred to all communication media with the help of the design components grid, color system, and typography. The focus is on the connecting recognition value of the corporate design. This reinforces the positive perception of the city administration's activities at all levels.