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Typical Mainz!
You can find a selection of Mainz specialty stores here - compiled for you.
ZDF Shop, Gutenberg Shop, or Goldhand Sektkellerei—you'll only find these in the state capital! Find your next souvenir or memento—typical Mainz, in other words.
mainz STORE / Tourist Information
At the Mainz STORE / Tourist Information, you will find exclusive gifts and souvenirs related to the state capital of Mainz. The range includes carnival motifs, the Mainzelmännchen in all variations, books, shirts, and facsimile pages from the famous Gutenberg Bible.
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Certain smells evoke powerful memories in us. These can date back to our earliest childhood: sometimes we not only see images, but also feel exactly as we did back then.
The “Mainz Scent Map,” developed by the Max Planck Institute for Chemistry, now harnesses this psychological effect. The scent map lets you experience Mainz through your sense of smell. Five characteristic scents—from wine to doughnuts—represent the city’s history, culture, and everyday moments. Each scent tells a story, evokes memories, and shapes how we perceive Mainz. As you scratch, smell, and click through, a new perspective on the city emerges—scent by scent.
The five scents on the map:
Wine – What does Rheinhessen smell like in a glass?
Mainz Cathedral – wood, incense, 1,000 years of city history.
Mainz’s book tradition – the scent of time preserved.
Kreppel – The sweet scent of street carnival.
Mainz Rose Garden – Home of the violet Mainz Carnival Rose and many other rose scents.
Find out how the scents made it onto the card and how the Max Planck Institute for Chemistry plans to digitize many more scents in the future on the back of the card.
The sanctuary dedicated to Isis and Mater Magna, discovered in 2000 during construction work on the Roman Passage, offers a sensational insight into religious cults of the Roman era. The Isis Temple shop sells replicas of figures found there, such as Mater Magna, Venus, and a pair of lovers. Books, art cards, and fine wines round out the range of products on offer at this cultural site.
Souvenirs de Mayence in Fort Malakoff Park and at the Gautor offers typical souvenirs, gifts, and gift ideas. From custom-made miniatures of Mainz Cathedral to carnival and 05 fan merchandise to travel guides in many languages—here you will find everything the tourist market has to offer.
At the Schokoladenhaus am Dom, the finest chocolate specialties, pastries, candies, tea, spirits, and attractive gift items bring Mainz closer to you in culinary terms. During the Christmas and Easter seasons, seasonal pastries and chocolate specialties expand the range.
In the Gutenberg Shop, you will find gift ideas, specialist literature, useful items, and curiosities relating to letterpress printing, Gutenberg, and the art of bookmaking. With the world's smallest book, measuring just 3.5 x 3.5 mm and packaged in a magnifying glass, the Gutenberg Shop offers an original masterpiece of the art of printing.
Built as a winery in 1857, sparkling wines have been produced in the old vaulted cellars of the Goldhand sparkling wine cellars under ideal conditions since 1955. In the cellar shop of the sparkling wine producers in the heart of the city, there are over 40 sparkling wines and champagnes to discover. Gifts and accessories related to sparkling wine complete the range. Are you interested in a cellar tour? Ask for your desired date.
At EDELBEEF, meat lovers can enjoy dry-aged beef from German heifers, Meenzer Muh®, DryAged Alte Wutz®, WagyuBeef, Rubia Gallega from Galicia, special cuts, and premium meat from OTTO GOURMET. Fine wines, including those from Germany and the Great Wine Capital Mendoza/Argentina, exclusive delicacies, and spices round out the selection.
