This department promotes the appeal of the state capital, Mainz, through publications (mainzMAGAZIN, brochures, flyers, posters, etc.), its website, special projects, and events (Mainz Johannisnacht, Mainz lebt auf seinen Plätzen). It oversees themed years, Gutenberg anniversaries, and state festivals, and serves as a liaison with external partners. The “Great Wine Capitals” and “UNESCO World Heritage Site SchUM” initiatives also fall within the scope of the city’s public relations work.